Takaya Awata: quem é o japonês bilionário dos noodles que desafia McDonald's e KFC

Takaya Awata é o presidente e CEO da Toridoll Holdings, uma empresa do setor de fast food com quase 2.000 restaurantes em 28 países e 21 marcas diferentes. A mais famosa é a rede de udon Marugame Seimen, líder no Japão.

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Ele começou sua jornada com um pequeno restaurante em Kakogawa, Japão, usando suas economias limitadas.

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Aos 23 anos, ele estabeleceu o Toridoll Sanban-kan e, com uma visão de expandir, transformou sua empresa em um império global de fast food.

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Agora bilionário, Takaya Awata quer ampliar ainda mais a empresa. A estratégia envolve dobrar a quantidade de lojas para 4.900 até 2028, com foco na expansão internacional.

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O sucesso internacional da Toridoll começou com a inauguração de uma filial da Marugame Udon no Havaí em 2011, motivada pela visão de turistas consumindo comida local.

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A empresa oferece menus adaptados aos gostos locais, como caldos picantes na Indonésia e udon com frango frito nos EUA.

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Para sustentar essa expansão, Awata fez várias aquisições internacionais, investindo bilhões de ienes em redes como Wok To Walk, Boat Noodle e Monster Curry.

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No Japão, a empresa compete com gigantes como McDonald's e KFC, além de enfrentar um setor alimentício saturado e mudanças demográficas.

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Awata atribui o sucesso ao foco em atrair clientes com experiências únicas e sabores irresistíveis.

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